Case study · ServiceNow
PLAYCITY × CONVENE · IMPLEMENTATION LOG

One platform for every incident, asset, and signal.

Convene rebuilt PlayCity's casino and sports-betting operations on ServiceNow: automated routing, guaranteed SLAs, and real-time visibility, end to end.

Client
PlayCity
Sector
Casino & Sports Betting
Platform
ServiceNow
Practice
ITSM · ITIL
SYSTEM STATUSLIVE
Incident routingAUTOMATED
SLA · Systems24h
SLA · Kambi72h
Asset lifecycleTRACKED
DashboardsREAL-TIME
SCROLL
01 Overview

PlayCity, a leading casino and sports-betting operator, needed to centralize incident management across its Casino and Betting lines. Convene unified support, automated routing with guaranteed SLAs, and delivered end-to-end control of the asset lifecycle, on one platform, with real-time dashboards.

0
Business lines unified
Casino & Sports Betting
0
Automated routing tiers
L1 – L3
0h
Systems SLA
guaranteed
0h
Kambi SLA
guaranteed
02 The challenge

Disconnected operations, no single source of truth.

Before the build, PlayCity needed to centralize and control incidents across both Casino and Sports-Betting operations. Four issues stood out.

ISS-01Visibility

No visibility or control

No tools to track the real state of assets and inventories, or the reports customers submitted.

ISS-02Efficiency

Disconnected processes

The Call Center and Inventory units ran without automated connections to other services, capping operational efficiency.

ISS-03Risk

Integrity risks

Without effective configuration management, project integrity and accurate status reporting were at risk, inviting rework and rising costs.

ISS-04Experience

Limited customer communication

Customers had no direct, real-time channel to report problems or check on PlayCity processes.

03 The solution

Automated services and self-service, aligned to ITIL.

The build automated services through workflows and put self-service tools in customers' hands, all on ITIL best practices.

01 · Unified help center

One front door for every customer.

  • Service portal & live chat. Customers submit incidents and browse a knowledge base with no account required. Live chat connects agents and customers in real time, auto-creating tickets from the conversation.
  • Notification management. Dynamic templates and automated alerts keep customers informed on status changes, comments, and resolution.
portal → live chat → ticket
help_center · live_chatMachine A-204 isshowing an errorCreating a ticket foryou now…knowledge_baseINC0001auto-created from chatNewnotified on every update
02 · Automation & efficiency

The right ticket, the right team, on time.

  • Automated incident routing. Categorization tiers (L1–L3) route tickets to the right resolver groups: Systems, Kambi, Validation, and Administration.
  • SLA management. Mandatory SLAs guarantee resolution times, 24h for Systems, 72h for Kambi, for consistent quality.
  • User integration. An API-based integration bulk-loads PlayCity users into ServiceNow, simplifying access and role administration.
tiered routing → SLA
TicketincomingLevel 1Level 2Level 3Systems24hKambi72hValidationAdministration
03 · Asset & inventory control

Every machine and part, accounted for.

  • Asset lifecycle management. Track machines, owned or rented, from “Pre-registration” through “Active” or “Out of Service.”
  • Spare parts management. Manage shipment, receipt, and return of spare parts, enabling preventive stock control.
asset lifecycle → inventory
Pre-registrationActiveOut ofServicespare_parts · controlReceiptShipmentpreventive stock, fewer surprises
The transformation

From disconnected floors to real-time control.One platform. Guaranteed SLAs. Every incident, asset, and signal, observable, end to end.

04 Results & benefits

Planned, structured, and measurable.

The implementation transformed how PlayCity operates day to day, starting with the visibility it never had.

PLAYCITY · OPERATIONSREPRESENTATIVE VIEW
Critical incidents · 24h
0 open
Active chats
12 live
Agent performance
0%
CSAT trending up

Full transparency

Real-time dashboards give live visibility into KPIs: critical incident volume, active chats, and agent performance.

Information security

Data and databases are safeguarded through Edge Encryption, protection built into the platform.

Cost savings & quality

Structured management eliminated rework, increased IT-asset value, and delivered projects on time and on budget.

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